“Who doesn’t want a vibrator that says ‘Fuck You’ on it!”

Always on top of the latest pop trends, CalExotics has slapped a new coat of attitude onto their best-selling basic sex toy designs.  The company’s newest brand line, cheekily named Naughty Bits, creates a big impact in both online and in-store retail displays. After all, how can you miss the big, blue vibrator with the words Fuck You blazing brazenly across its’ shaft? Consumers already know and love the toy designs CalEx utilized to get their spicy point across. Mini bullets, several styles of slim smoothie vibes and wands, and a classic cock-shaped dong are tried and true crowd pleasers. However, it’s what’s on the outside that counts this time. The Naughty Bits Ombre Hombre dong, for example, is anything but realistic in color. Shades of dark blue, pink and purple cascade up and down this flexible dick like a galaxy come to life. The line also inspires a bit of Millennial angst with recognizable vibrator styles that scream Screw It, Fuck Me and Bad Bitch in bold, artsy font. CalExotics’ Director of Marketing, Nichole Grossman, spilled the inside scoop on the Naughty Bits brand line and why re-imagined classic designs are still all the rage for consumers.

How did the CalExotics team come up with the concept for this new line?
Nichole Grossman: This line was a collaboration with our friends at Naughty Bits. We wanted to bring something with an exciting, provocative twist to the market and we had the perfect partner to do so. Naughty Bits has a cheeky take on suggestive expressions that are young, relatable, and fun! This collection can be used by anyone and the products are exciting to use, gift, or even recommend to a friend. Another important characteristic for us was marketability. We wanted a collection that retailers would love and enjoy marketing. It’s important to us that Naughty Bits stands out as a unique and eye-catching addition to retailers

Do you have a target market for Naughty Bits?
The fantastic thing about Naughty Bits is it’s a collection for everyone. The fun, suggestive products with humorous expressions really stand out and they cater to a wide range of consumers. I mean, who doesn’t want a vibrator that says ‘Fuck You’ on it! 

“The fantastic thing about Naughty Bits is it’s a collection for everyone.”

Where did you draw inspiration for the colors, patterns and phrases that color each toy?
These expressions, patterns, and colors were inspired by pop culture. When looking online or watching your favorite show, we are seeing so many provocative things. We wanted to create a line that encompassed that.

Which Naughty Bits products have been the best sellers so far?
Everyone that has seen the collection instantly loves it. They find it bold and unique when compared to so much on the market today. One of the best sellers is the Bad Bitch Lipstick Vibrator. It’s compact, discreet and cute with the saying on the cap. Some of the other best-selling styles are classic shapes with a twist. For example, the Screwnicorn in a classic g-spot vibe offering a magical ride, and the Fuck You and Fuck Me vibrators are traditional personal vibrators that tell you to go fuck yourself in the best way possible.

What other fun, funky toys have you included in this new line?
Lit Clit Teenie Weenie Wand is an easy-to-operate, rechargeable silicone massager with pinpoint stimulation.

Just The Tip Bullet Vibrator features a compact design with rumbling vibration.  Just the tip is all you need with this one. The Oh My G-spot G-spot Vibrator is a vibe that hits the spot every time with earthshaking orgasm.

The Screw it. Powerful Vibrator is a brilliant gold vibrator with a smooth and seamless design. The Party In My Pants Jack Rabbit Vibrator can get the party started. This Jack Rabbit will set the mood with its fun flickering ears, 4 speeds of reversible rotation and 6 rows of synchronized rotating beads. Your favorite W.I.L.F. Wand I’d Like To Fuck is here! Enjoy this high-intensity silicone massager uniquely textured for maximum pleasure.

Shine on the inside with our Ombré Hombre Vibrating Dildo. This soft, life-like dong features a realistic shape and eye-catching glitter finish. Shake your ass with flash! Our Shake Your Ass Petite Vibrating Butt Plug features a powerful motor located in the tip and a beautiful gem-inlaid controller.

Get in the mood with our Horny AF Vibrating Cock Ring! This stretchy and comfortable vibrating ring enhances lovemaking for you and your partner. Stimulate your erogenous zone with our Butt Balls Silicone Booty Beads designed for all your anal needs! These beads are soft, smooth, and perfectly sized for pleasure.

Tell us a little about the recent trade shows where you’ve launched this new line. What were some memorable customer reactions?
We had a great time showing off our Naughty Bits collection at ANME in Burbank and AVN in Las Vegas. Our Go Fuck Your Selfie booth was a huge hit among attendees, and it made for a wonderful opportunity to connect with the Naughty Bits collection. We were blown away by the positive feedback and the overwhelming number of customers who wanted to know when they could carry our products in their stores.

Have you worked with any sexual health or sex toy influencers to promote this line? If so, what kind of positive feedback have they given?
The feedback we’ve been getting for this collection is unbelievable. Everyone who sees it, instantly loves it. We’re working on getting this in the hands of sex educators, bloggers and influencers to help spread the Naughty Bits message.

Looking at the trends that inspired Naughty Bits, what do you think this line says about the future of sex toy design and consumer demands? What are people seeking from a CalExotics brand right now, and how might that evolve in the future?
Naughty Bits is a unique collection as it offers traditional and best-selling product types with bold and expressive designs. This tells us that consumers still like and want classic designs, as long as they speak to them in a new and exciting way. We feel Naughty Bits offers this in a way that hasn’t been done before.