Allure Lingerie debuts its SS 2024 collection

Allure will debut its 2024 collections at the Altitude show in Las Vegas. The lingerie brand spun a new tale of fantasy wear with gorgeous silhouettes, that beg to be worn every day. Why hide the ‘good stuff’ for a special day? Allure curated a feel of utter glamour & sexiness, with an exciting mix of options so everyone can choose their look to be dreamy, or have a rock star edge. The styles are all unique in that they ignite that desire to play and to go outside of the ‘normal’ boudoir look.

Allure’s ethos has always been to design pieces that will not only mesmerize the consumer, but will have an impeccable fit that is also comfortable. Fine-tuned attention to detail, through fabric, fit and detachable elements which allow everyone to switch up the look with a snap. Each piece was designed to have the ‘goldilocks fit’: ‘just right’. The focus is on celebrating and show casing each and every curve, as seen throughout all of the styles.

The piece de resistance of the collection was inspired by the Met gala, to be worn when you want to go all out from subtle peeks to full-on seductive display. Sheer mesh teddy with adjustable garters, and a chiffon tulle tail that is detachable. Luxurious lace stay ups and gloves complete this delicious twist on boudoir dressing.

Allure used a mix of opposing elements to create an ultra-dramatic statement, with wet look options and attention to details that amp up the look. Styles with plunging necklines, thigh hugging garters, draping neckties and luxe lace all come together to create a collection with a Hollywood glam vibe.

Please contact if you would like to book an appointment with Allure at the Altitude Show.