Lovehoney has named Net1on1 as the exclusive UK wholesale distributor of Fifty Shades of Grey licensed products. The new agreement means that the wholesaler now exclusively distributes products from Lovehoney’s Fifty Shades of Grey: The Official Pleasure Collection and the upcoming Fifty Shades Darker: The Official Pleasure Collection to retailers.
Fifty Shades Darker: The Official Pleasure Collection will launch this autumn and includes a number of brand new products offering the consumer the very best pleasure products, from vibrators, glass and for the very first time a collection of steel toys, the collection also features three new couples’ gift sets / bondage kits.
Jim Primrose, International Sales Manager at Lovehoney said: “We are delighted to announce that Net1on1 are with immediate effect the ‘Official UK Distributor of Lovehoney licensed brands’. This includes the brand new Fifty Shades Darker: The Official Pleasure Collection, which will launch in October at the eroFame erotic trade exhibition in Germany as we build up to the new Fifty Shades Darker movie release on Valentine’s Day 2017.”
Tony Gonzalez, Managing Director at Net1on1, said: “This is major news and we are absolutely thrilled. The best-selling Fifty Shades of Grey books and the first Fifty Shades of Grey movie have transformed the pleasure toy market, and Fifty Shades of Grey: The Official Pleasure Collection is easily one of the most recognisable and aspirational brands in the market. It has sold phenomenally well for us over the last couple of years, and we saw record demand for the products from retailers around the launch of the record-breaking blockbuster last year. Naturally we are very excited about the upcoming Fifty Shades Darker: The Official Pleasure Collection this autumn and the new film next year, both of which are sure to be massive hits.”
Fifty Shades of Grey: The Official Pleasure Collection is currently the only official range of Fifty Shades of Grey pleasure products. Developed in association with author E L James it includes a collection of bondage products, sex toys and accessories – from rope, cuffs and floggers to bullets, vibrators and cock rings.
Net1on1 and Lovehoney will meet in the coming weeks to discuss their other new product and brand launches, including Motörhead, Mötley Crüe, and the Tokidoki collection. All launching at eroFame in October.