Since August, pjur products have been given greater exposure in the Condoms & Co’s seven stores in Barcelona. pjur products are on show on the shop floor with freestanding displays, as well as in two shop windows. The displays make the most of the very latest POS material, including the prod- uct glorifier. This high-quality presentation of pjur products fits in perfectly with the modern, appealing concept of the seven Condoms & Co stores. The Spanish erotic retailer’s stores display its products in a modern, aesthetic atmosphere. In Spain, the sale of adult products is still associated with dark, unattractive rooms. Condoms & Co want to consciously break this cliche. The retailer has chosen a friendly, open design, a display area with vibrant colours, and inviting lighting. The aim is to destigmatise buying sex toys and personal lubricants and connect with a far broader customer base. This concept has been successfully implemented across all seven stores in Barcelona.