b-Vibe is set to make its U.S. debut at January’s XBIZ Show. The new brand, headed by industry vet Alicia Sinclair, enters the pleasure products marketplace with sexual wellness-minded design concepts and contemporary branding and marketing. The Rimming Plug is b-Vibe’s first product — the waterproof remote control vibrating plug offers features never before seen on the market. It is the first premium plug to incorporate rotating beads for a rimming sensation and tip vibration for orgasmic stimulation. The Rimming Plug caters to fans of oral stimulation of the anus, aka analingus, and the company reports that it’s more popular than one would think.
“The highest level of nerve endings is at the entry of the anus,” Sinclair said. “The idea was to create something to stimulate that exact area. In addition to nerve endings, pleasure from anal play occurs due to the shared wall between the anus and the prostate for males and vagina/G-Spot for females. Its design combines the best of both worlds pleasuring from the inside-out — it’s like a bullet inside a rabbit, the perfect combination to amp up anal play.”
With features such as remote control functionality, USB cord rechargeability and an included storage case, the b-Vibe Rimming Plug wants to fill a void within the anal toy category.
“The b-Vibe Rimming Plug features all of the bells and whistles of a high-end pleasure product — patented design, certified safety, a rechargeable lithium battery and the remote control works from up to 30 feet away. The included travel case adds value and the hard box packaging is eye-catching and durable — both of which are irresistible to consumers,” Sinclair said. “Everything from the design to the branding and packaging was all very well thought out.”
Sinclair’s passion for sex education comes after 10 years in the industry. She’s now a certified sexpert and clinical sexologist, earning her qualifications from the World Association of Sexologists. “I feel that there is a gap between the sexology and educator community and the development and manufacturing of sex products,” Sinclair said, “I personally felt like I didn’t have enough information after being in industry 10-plus years and that it was important to become better educated. When marketing and selling sexual products you should know how those products work with a person’s body,” Sinclair continued. “Sex education is essential.”
In her new role as director of b-Vibe, Sinclair will oversee the product development of future products and create the company’s branding and marketing initiatives. “I do everything from helping design the product’s shape and testing its strength to deciding what sizes and colors we offer. I also help develop the product videos and all of the messaging.”